Real Life v Virtual Sales. At some point over the last 10 years virtual selling became as popular as real-life sales, in the first 6 months of 2020 virtual selling is the only practical option and we may never go back to seeing customers in [...]
Status Quo – The problem, not the 80’s rock band. Status Quo – The problem, not the 80’s rock band. Some business thrive and survive, most eventually fail. All have problems but arguably none bigger than a Status Quo. Past sales successes are now the lifeblood of the [...]
Goldfish Marketing It’s the small, unexpected touches that can make all the difference to your customers. Guests at the Soho Grand Hotel in New York are offered a pet goldfish for their room. They may take stylish décor, comfortable beds, and welcoming service for granted, [...]
The problem with Chris Cardell Actually there are three problems with Chris Cardell. (if you don’t know who he is try Googling his name). The first problem is that he is broadly speaking right, most businesses do not focus on the marketing of their business [...]
The Rockstars of Marketing? Bloggers in the 21st century are likely to be the new rock stars, don’t believe me? Ask your children, if they are under 20 it is likely that they are more influenced by Bloggers and Vloggers (Video Bloggers - You Tube [...]
8 ideas to increase your sales 1. Don't be greedy. If you always try to profit from the first sale, you ignore the real value of the customer. This is a mistake. If you do not invest as much as you could to get customers - you [...]
Retail marketing ideas to boost sales Smart retailers know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need to, to market more efficiently. To support that effort, we assembled ten retail marketing ideas [...]
The Best things about Social Media It was that long ago that we still wrote to each other and waited for a reply, 15 years ago email wasn’t that common and 10 years ago there was no Facebook or Twitter! In general social media has [...]
The Power of a Blog If you don’t know what a blog is (then I’m not sure I can help), it is effectively an online journal/diary. You can log in update it as often as you like and then share it with everyone. Now [...]
