Cold Calling – It’s not what you say!

It’s not what you say!

Cold calling is not easy, but it does get easier with practice, ultimately its not solely about what you say, but how you say it.

No one wants to speak to someone who sounds uninterested or just reading from a script, whilst you should always use a script (it helps with confidence) it’s important to remember to be the most confident version of you that you can be!

All that being said you do have to say something so here it is, a script builder for cold calls to a new B2B prospect. When you have already got past reception/gatekeepers. (There is a different script for that)

Speak slow, be interesting, relax and don’t be intimidated, the worst they can say is No.

Introduction

Easy, don’t over complicate it, just…

“Hi **********, I’m with ”

First Sentence

If you can make this connection personal to the person or company they work for that is ideal.

“We have been working with and wanted to explore…………….…..”

“I read on you LinkedIn profile that you…………………….”

“I read in the news that you are……………………….”

“I saw in your website that you are…………………………”

What you do

This is easy, whats the best/most important thing you do?

“I specialize in……………………………”

“We are specialists in working with………………………..”

“We help clients with………….………….”

Problem you solve or key benefit you offer

What problems do you solve?

“we help clients who require…………………..…….”

“we assist clients who are looking for…………………………..”

“we help clients reduce their…………………..”

“we improve our clients ability to………..……………”

“we provide a solution to………………………….”

What benefits can they expect?

“typically this means a reduction of………………..……”

“for our clients this means an increase of …………………….  of between    ….% & ….%”

“most of clients achieve…………..………..”

What you want

Tell them what you want!

“I’d like to ask you a few questions about……………………………….”

“review your current processes in……………………….”

“book an appointment to discuss this in more detail………………..……..”

“go through any current requirements you may have………………………”

Pick which sentence from each section above that suits you style and situation best and build a script for your cold calling. The practice as much as you can and see what works best for you.

Be natural, be yourself and enjoy it, it should be fun too.

How can Consulmax Help?

Consulmax have been helping customers with their sales processes since 2010, we offer a range of services that will make the calls and follow the sales process for you!

Telesales                            from £350 per month

Sales                                    from £500 per month

Sales Management         from £850 per month

Sales Training                   from £250 per day

The best part is that our charges always come from new revenue!

Think about that then give us a call 0203 879 1427

Paul

paul@consulmax.co.uk

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