The Legal Bit

If you operate within the UK and Europe you need to be aware of The EU Privacy and Electronic Communications Directive 2003 and The Committee of Advertising Practice Code. Both stipulate best practice and guidelines for how to ensure you stay within the law when it comes to Email marketing.

Whilst being somewhat expansive they both outline points that must be adhered to when it comes to sending emails to Businesses within the UK and Europe.

Please note that Consulmax will NOT SEND any email that it believes to be in contravention of either of these two rulings. This is a non-negotiable position. We will however, point out where we feel the problem is in order to try and resolve the issue and be able to commence your campaign.

Send Emails from a live, monitored email address

This is to ensure that any responses from an Email marketing campaign can be addressed in a timely manner.
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Include your full contact details

Each email sent out must include a way for any recipient to contact you about the email that you have despatched. This is not the contact details in your marketing section of your email, but a clear detailed contact information at the foot of your email.
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Always provide a functional unsubscribe option

The unsubscribe facility can be in the form of a button or link to click on, or a reply email with the request to unsubscribe. Any unsubscribe requests must be handled with immediate effect and certainly prior to any further emails being sent out.
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Your email must be business related

You are marketing your business to other businesses. It is therefore critical that your email marketing campaign is business related and is not intended for personal use.
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For your convenience links to both of these documents are below. Consulmax strongly recommend that you make yourself familiar with both of these documents before you start any email marketing campaign. Even if Consulmax sends emails for you, it will still be your Companies details that will appear on the email to comply with these rulings.

The EU Privacy & Electronic Communications Directive 2003

Committee of Advertising Practice Code