Newsletters

You have your web site and it is proving popular. You are using all your time handling queries and orders which is far more time consuming than you ever imagined. All of the subscribers to your site, having been promised to be kept up to date with news and offers, are in reality, being kept in the dark.

Subscribers are the life blood of any internet business and to let them potentially drift away is the equivalent of throwing money out of the window. Consulmax can close this window for good! We will work with you to ensure your subscribers get a regular newsletter that keeps them informed of all the news and offers you have in your business as well as any special offers or promotions that you may be running.

Consulmax will prompt you when it is time to start your regular mailshots so you always be at the forefront of your subscribers minds. Our service will enable you to send as many or as few newsletters as you wish and you only pay for the emails that actually get sent. If they bounce for any reason you will not be charged.

Here are some of the benefits to using Consulmax’s Newsletter service.

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We use your data on our servers

Once we have qualified the source and legitimacy of your data we will securely upload it to our servers and send your Newsletters on your behalf.

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Your data is 100% secure

Your data will not be compromised, sold, diluted, used anywhere else, or tampered with in any way. You will be able to request the status of your data at any time as well as being supplied back ups of your data if required.

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Newsletter Design

Making an impact and reinforcing your brand in every Newsletter will lead to better results and more sales.

  • First we make sure that the look and tone of your Newsletter matches your web site and other marketing materials.
  • Secondly we send timely, relevant information designed to get a response – customers should be inspired to make a purchase or at least visit your site every time they receive a Newsletter from you.
  • Thirdly we have one goal in mind for each Newsletter you send to avoid confusing customers. If you are promoting a sale now, there is no need to mention that you will have another sale in six months. Remember, people are busy and tend to skim Newsletter so keep your message clear and concise.

We have a team of experienced web designers and HTML programmers who work closely with our clients to create bespoke templates which are visually stimulating and most importantly deliverable to inbox not junk mail. We make sure your Newsletters are delivered to the right people, on time every time.

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Schedule your Newsletter sending

Make sure you stay regularly and consistently in contact with your subscribers. We will agree with you a schedule for sending your Newsletter and we will contact you in advance to make sure that everything is ready for publication day. Consistency is one of the keys to getting your Newsletters read and actioned upon.

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Only pay for the Newsletters that are sent

Opt-in Subscriber list degrade over time, but this will not a financial penalty for you if you choose Consulmax to send your Newsletter. We will only charge you for the emails that are actually sent. Emails that bounce are no good to anyone and we do not see any benefit to charging for them. You will of course be notified of all bounce back emails after each Newsletter sending.

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Newsletter Sending

It is EXTREMELY important that your message do not go to JUNK mail. Many people use spam filters to block unwanted messages, and if your Newsletter looks like spam to the blocker, it may never reach his / her inbox. This can jeopardise your sending reputation and ultimately can have an adverse affect on your business rather than a positive one. We utilise sophisticated email spam testing software as well as white list or sending servers weekly. All Newsletters are designed to be inbox friendly and have the correct picture to text ratios etc.

The subject line is an important part of your message. Good subject lines are clear, straightforward, and reference content of the email. In addition, subject lines should be kept short (45-50 characters). To avoid spam filters, the subject line should not contain exclamation points and avoid terms such as WIN and FREE. Users delete these messages, and spam filters often catch these.

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Campaign Analysis

Keeping tabs on the results of your Newsletter campaigns can help you justify the expense of the program and determine what improvements you can make to increase your response rate. The three main components to track include:

  • Open rates – How many people open the message.
  • Click-through rates – How many people visit your site directly from a link in the email.
  • Unsubscribe rates – How many people are asking to be removed from your email list.

Consulmax has campaign reporting software in place which enables us to see who has opened your email and visited your website.

On completion of each mailshot, customers are provided with contact details for each and every email opened and website visitor.

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If you are interested in our Newsletter sending service please click the link below to see our rates and to send us your requirements.