Maximise your Impact

Email marketing can be a very effective method of gaining new business, but it will falter if you do not take into account a number of key criteria, that if followed will dramatically increase the potential impact you can make.

Listed below are just a few ideas that we feel will help you make Email marketing a success for you.

Regular Emails

It is a proven fact that regular communication with your Customers and Prospects will be more effective and profitable than ad-hoc, one-off communications. People will come to trust, expect, and most importantly, take action when they receive regular communication from you.
.

.

Make your Email Interesting

It is important you get the balance of appearance against content correct. Too much one way and your email will be boring; in the other direction, you run the risk of the email being blocked. The key is to make the content interesting with the appropriate use of graphics. If you can, try and put a smile on the face of the recipient. They may not order from you first time, but they will definitely remember you for future orders.
.

.

Plenty of “Calls to Action”

You should never be embarrassed in asking for the sale. If you have a quality product or service, then make sure the recipient of your email not only knows this but that it is clear how they can place their order with you. Many a sale is lost because it is not clear how the order should be placed.
.

.

Don’t make it complicated

It is critical that your email does it’s job; and that is to encourage the reader to make the next step to place an order. This can be through a link to your website, an email or just calling you to discuss their requirements. The email is not the place to go into great detail about your product or service. You need to ensure your message gets over to the recipients in the first two sentences. If somebody wanted to read a book they would go to the library, not their inbox!
.

.

Plenty of ways to contact you

Always give the readers of your email every possible way to contact you. Not only is that a legal requirement, it is also good practice, and eliminates the obvious excuse that prevents a sale.
.

.

Don’t give the Customers a reason to say “No”

Be bold and be positive with your marketing, but also be honest and truthful. There is no point in making misleading statements about your products and services as that will just build mistrust between you and your Customers and lead to no sale. In this form of marketing more than any other; honesty really is the best policy.
.

.

Be flexible with payment

Make sure you can take as many different payment methods as you can when you trade and make sure they are clear on your email as well. Potential customers that like your product or service do not want to be put off from ordering by a complex of method of payment that isn’t flexible enough. Times are tight enough as it is right now, you do not want to make it any harder than absolutely necessary for a Customer to pay you.