Email Sending

As a Customer Relationship Management and lead generation tool, email marketing is unparalleled in terms of flexibility. You can use email to deliver e-newsletters, promote special offers and discounts, distribute online catalogues, send new product announcements or invitations, and even support an existing advertising or direct mail campaign.

Here at Consulmax we offer a fully managed service incorporating all of the factors that comprise a successful email marketing campaign.

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Campaign Objective

Without a plan for your campaign the only thing you will achieve is failure. It is critical that you know and understand the intended recipients of your marketing campaign; and as importantly have a clear message to send them that isn’t a catch-all piece of marketing. The most successful marketing campaigns Consulmax have undertaken have been for businesses that have tailored their campaigns to accurately meet the requirements of the Companies they have targeted for their campaign.

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List Creation

With a large detailed database of in excess of 1 million records, Consulmax can create bespoke list to send your marketing campaign to. This will enable you to be precise with your requirements, whether they are geographical or by business category or by any other criteria that you may wish to stipulate.

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Email Design

Making an impact and reinforcing your brand in every email communication will lead to better results and more sales – whether you are sending an e-newsletter, special promotion, or simple announcement.

  • First we make sure that the look and tone of your email matches your web site and other marketing materials.
  • Secondly we send timely, relevant information designed to get a response – customers should be inspired to make a purchase or at least visit your site every time they receive an email from you.
  • Thirdly we have one goal in mind for each message you send to avoid confusing customers. If you are promoting a sale now, there is no need to mention that you will have another sale in six months. Remember, people are busy and tend to skim email so keep your message clear and concise.

We have a team of experienced web designers and HTML programmers who work closely with our clients to create bespoke templates which are visually stimulating and most importantly deliverable to inbox not junk mail. We make sure your emails are delivered to the right people, on time every time.

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Email Sending

It is EXTREMELY important that your message do not go to JUNK mail. Many people use spam filters to block unwanted messages, and if your email looks like spam to the blocker, it may never reach his / her inbox. This can jeopardise your sending reputation and ultimately can have an adverse affect on your business rather than a positive one. We utilise sophisticated email spam testing software as well as white list or sending servers weekly. All emails are designed to be inbox friendly and have the correct picture to text ratios etc.

The subject line is an important part of your message. Good subject lines are clear, straightforward, and reference content of the email. In addition, subject lines should be kept short (45-50 characters). To avoid spam filters, the subject line should not contain exclamation points and avoid terms such as WIN and FREE. Users delete these messages, and spam filters often catch these.

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Campaign Analysis

Keeping tabs on the results of your email campaigns can help you justify the expense of the program and determine what improvements you can make to increase your response rate. The three main components to track include:

  • Open rates – How many people open the message.
  • Click-through rates – How many people visit your site directly from a link in the email.
  • Unsubscribe rates – How many people are asking to be removed from your email list.

Consulmax has campaign reporting software in place which enables us to see who has opened your email and visited your website.

On completion of each mailshot, customers are provided with contact details for each and every email opened and website visitor.

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It is in our interest for your email marketing campaign to be a success. Consulmax will do everything we can to ensure that this is achieved, and will help and guide you at every stage of the process to make sure you witness the benefits of email marketing first hand.

Please note that we adhere to all rules and regulations concerning the sending of emails to Business email addresses, please read the information on our legal page to make sure you understand these requirements.

If you are interested in our Newsletter sending service please click the link below to see our rates and to send us your requirements.