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Why Email Marketing

Email marketing can give your business a real edge in todays highly competitive marketplace. As more and more businesses use email as a primary medium for communication, it will become a critical component of your marketing efforts.

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Maximise your Impact

Email marketing can be a very effective method of gaining new business, but it will falter if you do not take into account a number of key criteria, that if followed will dramatically increase the potential impact you can make.

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The Legal Bit

If you operate within the UK and Europe you need to be aware of The EU Privacy and Electronic Communications Directive 2003 and The Committee of Advertising Practice Code. Both stipulate best practice and guidelines for how to ensure you stay within the law when it comes to Email marketing.

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